Wednesday, June 16, 2010

Song Contests and the impact of internet

Even though the Eurovision Song Contest is now over, I thought of posting something on the impact YouTube has had over the past years in this field. We all remember the times when Malta used to invest in passionate videos for this so-loved contest, as a showcase of what our islands have to offer. I am hereby including some old songs for those who recall the old days.

Little Child (1992)
http://www.youtube.com/watch?v=wwijCMW0Srw

Keep Me in Mind (1995)
http://www.youtube.com/watch?v=7g_8QhRO8qw

Let Me Fly (1997)
http://www.youtube.com/watch?v=53x6CRp9uxA&feature=related

Seventh Wonder (2002)
http://www.youtube.com/watch?v=mIYaBA2K9PU

My point is that today, where the budget seems to have been restricted in producing such music videos, we should manage in a more proper way the material which goes on YouTube, particularly when it comes to quality. It is a well known fact that most Eurovision fans are young generations who surely make use of such sites...and therefore what goes up there influences their televoting decisions too!!!

The same can be said for the comments posted on forums and even on YouTube itself. It doesn't make much sense to me to offend other countries (in any case) and always play the victim of neighbouring country voting, when knowing that such comments will be available year after year. Moreover it is not wise for Maltese users to negatively comment on the Maltese Entry in a foreign language. Criticism is OK, but one must pay attention how to use it. Even when Chiara represented Malta with 'Angel' and later on with 'What if We', the hard comments were not a very positive experience, especially for the singer.

This year, if one just browses through YouTube, many versions of Thea's 'My Dream' were available, in different quality and from different shows! One wonders which one would have been welcomed most... One of the official video links is available: http://www.youtube.com/watch?v=0OToHVvkBfY

Using this tool correctly can yield much greater achievements! Just recall Susan Boyle and her quick success! http://www.youtube.com/watch?v=9lp0IWv8QZY...Just look at the number of Views!!!

3 comments:

  1. I agree with John, YouTube is a highly influential tool which can give free of charge marketing and popularity on an international level. We have heard of many singers that started singing from their own home in front of their camera. By posting such clips on YouTube they gained popularity and some also recoding deals from huge record companies.

    YouTube is also an extra benefit for us Maltese. Our small size sometimes can limit how far we can reach in marketing our product. YouTube gives us a tool where we can reach out to an international audience and communicate and share our world in a highly crowded online environment. Many people are using YouTube even for business purposes, managing to attract thousands of subscribers with whom they can share hobbies, product reviews and marketing of related products. I truly believe we shall exploit such opportunity.

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  2. I also agree. Overtime we have seen Youtube continue to grow and it is definitely here to stay. It has taken the form of a social network with many people having their own channel, room for feedback and video responses.
    Education using multimedia and other visual aids has always been given importance and we must take steps to incorporate the Internet and media-based tools to improve participation and learning.

    Presentations could be done with video uploading. Students upload to a class channel for everyone to view, share, and rate based on the topic.

    It would be a great way to collaborate and provide ‘live’ feedback to peers.Businesses do this today with a variety of online collaboration tools, and we as lecturers can make use of this process as well.

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  3. I agree with you in the sense that you tube offers great exposure and free promotion opportunities.

    Thea's video on you tube this year has had around 600,000 hits. It has also been mentioned this year by the board that they have made extensive use of the internet to promote our country as a participant. What's great about this, with respect to, for example, an advert on tv, is that it is free, and can be viewed at anytime from anywhere. The disadvantage however, is that it gets exposed to be commented
    about, and sometimes comments are destructive.

    Finally I would also point to something already mentioned in another blog, i.e. in repositories such as you tube, where anyone can post, there is an integrity/correctness question for every resource that gets uploaded.

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