Saturday, June 12, 2010

Creating Creative Advertising - Part 2 of 2

3 comments:

  1. Label should read : Part 2 of Presentation by Carmelina Frendo, Tonio Farrugia and Melissa Bagley - Group B2

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  2. Excellent video… I am infact writing this post after having watched all of this video’s 20minutes. The use of various video clips to back up the subject content makes for a very interesting learning experience and also one which enables the student to remember the content better. Had it been a traditional chalk and talk lecture about creative advertising, I would have definitely not attended it out of curiosity. Yet this is what I did in this video due to sheer interest and I actually found myself taking a number of learning points home. :) Throughout the video I also kept on thinking about how such a video could be integrated with a traditional chalk and talk lecture. One could show the video to students , then open up a discussion. During such a discussion a number of points could arise during which it could be ideal to show again short snippets of the video and perhaps pause them. I am 100% sure that such an approach would take the learning experience up to a new level. I am also sure that such an approach could be adopted across most subjects. The only disadvantage would be that it is very time-consuming to produce such material. However, other than that I can only see benefits to be gained – both for the students and for the trainers / lecturers / teachers. Thanks for sharing and well done! :)

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  3. I wish to comment on the "very-time consuming to produce such material" remark in order to set you minds at rest and show you how the time involved in creating an educational video can be rendered manageable.

    First of all a video production should be the effort of a team : the idea must be fully endorsed and discussed and the roles in the team clearly defined.

    Basically a script is first to be written, corrected and rendered manageable for the allotted time.

    Then the material to be included in the video is to be downloaded (beware of copyright) or filmed and placed in numbered files. Here comes the creative part. Try to be as orginal as possible in your approach.

    Next suitable music to accompany the video is to be adopted. This has to be copyright free. Again place it in numbered files.

    Now comes the hard part : the narration. This can either be live after that the video sequences and music have been joined or else (like we did in our presentation) it can be pre-recorded and placed in separate numbered files.

    The last part is the one I enjoyed most : joining and editing. The simplest and most effective software I found was the Windows Movie Maker which comes with the Windows package. It is user friendly and has a good Help package.

    All you need to do is to download the stored numbered media and drag it to the Video / Audio / Narration parts of the Timeline. Any excess can be removed by using the Split button and removing the part not need. Then you can insert the Titles, title overlays, Credits and also the transitions.

    The result is impressive. One tip is to save the work as you go along. I did not do so and lost it all the first time! Finally you need to `Publish` your work and the format used .WMV is ideal for You Tube purposes.

    I intend to produce other educational videos for my students during the summer holidays and I shall be using them regularly from now on. It seems I have got the Educational Video Production (EVP) disease. Watch out because it`s contagious!

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